Case Studies
At Fortis, we don’t theorize—we install systems that deliver results. Here’s how mid-market companies broke through growth ceilings, scaled pipelines, and transformed culture with the Fortis Revenue Operating System.
1.
From $700k to $12M Pipeline
Client: Regional Subcontractor (Confidential)
Industry: Construction / Commercial Contracting
The Challenge
A regional subcontractor was stuck at $700k in commercial pipeline. Growth depended on personal hustle, with no structured bidding process, weak CRM visibility, and inconsistent operational practices.
The Fortis Approach
Rebuilt the company’s Revenue Operating System from the ground up.
Introduced structured bidding processes to increase close rates and protect margins.
Implemented automated systems for lead tracking, quoting, and project visibility.
Standardized operations to enhance cross-team coordination and efficiency.
Authored role-specific job descriptions to support recruitment and onboarding.
The Results
Pipeline grew 1,400% — from $700k to $12M in 18 months.
Hundreds of contracts negotiated and executed, many six figures+.
Thousands of units sold and installed nationwide.
Significant reduction in operational risk.
Testimonial:
“Our commercial pipeline jumped 1,400% after Fortis rebuilt our Revenue Operating System.”
— Director, Regional Subcontractor
2.
200% Sales Growth in Building Supplies
Client: National Building Supply Company (ABC Supply Co.)
Industry: Distribution / B2B Sales
The Challenge
Sales reps at a national building supplies company were hitting a ceiling. Despite a strong brand, reps lacked structure in prospecting, lead generation, and account management. Management wanted accountability systems that could scale across multiple territories.
The Fortis Approach
Built a customized Revenue Operating System for the sales team.
Deployed lead generation funnels and a structured CRM workflow.
Coached managers and sales reps on high-probability outreach strategies.
Installed referral and funnel enablement tools to keep reps full of warm opportunities.
Created performance dashboards to reinforce accountability.
The Results
200% increase in sales performance.
Sales leaders gained clarity on target customers and pipeline growth.
Managers adopted training and accountability cadences that scaled nationally.
Testimonial:
“I explained my current situation, target customers, and upcoming goals and they knocked it out of the park. I had no idea how much I was missing and the opportunities I was leaving on the table, but I’m very excited to see what the future holds with Fortis’ help!”
— Sales Leader, ABC Supply Co.
3.
Cultural Transformation for 300+ Employees
Client: Niagara County Produce
Industry: Grocery / Multi-Location Retail
The Challenge
A $20M+ retailer with 300 employees was struggling with turnover, manager disengagement, and employee churn. Despite strong brand presence, cultural cracks were eroding performance and retention.
The Fortis Approach
Led a multi-phase Cultural Transformation program across all locations.
Designed and rolled out a manager training curriculum.
Produced a company-wide culture video to align employees on values.
Deployed internal surveys, visual dashboards, and communication rollouts.
Established a recognition system and profit-sharing frameworks to reinforce buy-in.
The Results
Stabilized leadership and retained top performers.
Dramatically reduced turnover, saving millions in hidden costs.
Strengthened morale, alignment, and long-term employee retention.
Testimonial:
“Working with Fortis was one of the best decisions for our company. They crafted our Cultural Transformation in a way that excited and inspired both our Managers and Employees alike. We are thrilled with the results and would 100% recommend Fortis Consulting!”
— Jody Chesko, President, Niagara County Produce
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