About
FORTIS FORTUNA ADIUVAT
FORTUNE FAVORS THE BOLD
Our Mission
To fundamentally change the trajectory of mid-market companies by replacing individual hustle driven growth with clear scalable systems.
Our Values
Clarity
1
Most organizations don’t need more ideas — they need clearer ones.
We help leaders cut through noise, simplify decisions, and focus on what actually drives results.
Systems
2
We believe strong businesses run on systems, not heroics.
Everything we build is designed to be repeatable, practical, and usable by real teams in real conditions.
Accountability
3
Good intentions don’t move a business forward — ownership does.
We create structure, cadence, and visibility so expectations are clear and execution actually happens.
Responsibility
4
We respect the weight leaders carry.
Our work is grounded in firsthand operating experience and designed to support the people responsible for outcomes, not add complexity.
Longevity
5
Quick fixes fade. Strong foundations compound.
We build for durability, helping organizations improve quarter after quarter — not just during an engagement.
Honesty
6
Progress requires truth.
We communicate directly, challenge assumptions, and say the hard things when needed — always in service of better outcomes.
Joe Treanor
Founder & Principal
Joe founded Fortis after building and scaling multiple businesses across industries. As Director of Business Development for a regional subcontractor, he led a nationwide expansion that grew the commercial pipeline from $700k to $12M in 18 months — a 1,400% increase. He has negotiated hundreds of high-value contracts, built eight-figure pipelines, and led cultural transformations that stabilized leadership and reduced churn at multi-location retailers.
Joe blends strategic vision with operational precision, guided by the belief that bold leaders deserve systems that match their ambition.
Next Step
Fortis only takes on a select number of new Revenue OS Builds each quarter. If you’re ready to replace growth by luck with growth by design, let’s talk.